Pirate Hooked

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Hi, I’m Todd. This is my brand, Pirate Hooked. I just wanted to show the face behind the brand.But enough admiring my sick hat. Let’s talk about you and how your brand can be the next big movement.

Could a Pirate Grow Your Brand?

Pirates are awesome.
Growing up, I watched Pirates of the Carribean about 1,795 times.But as I got older, I realized we can learn from pirates how to hook (pun intended) customers into joining a movement.YOUR movement.But not just join the movement.
Become supporters that would walk the plank for your brand (ok I’m done with the pirate references).So, with that idea. Pirate Hooked was born.

3 Steps To Hook Lifelong Supporters

There are 3 pillars that helps a brand achieve their mission.1. Trust
2. Tribe
3. TrailTRUSTLike the movies, the Pirates Code was real. This created trust among crew members.Your customers NEED to trust you.
They need to trust that you care for them.
That your brand stands for more than just making money.The problem is most marketing companies only focus on the revenue.So they fail in creating long lasting trust with the customers.But if you focus on building trust and connection, 2 things happen.1. Your customers stay loyal to the brand
2. They spend more & share more (more revenue & more positive word of mouth)Focusing on revenue is a short term game.
Focusing on trust begins a world-changing movement.But that’s not all that’s needed…TRIBEOnce you build trust with a client, your next focus is building a tribe.People love to share interests with others.It gives them something to connect over.They feel like they are a part of something bigger.Your job is to facilitate these connections.A bigger tribe = loyal supporters
Loyal supporters = people who buy more and share more (notice the trend?)Finally, the last pillar completes the processTREKPirates rely on their maps. They also carefully plan their journeys.But unlike pirates, most brands don’t provide this map to their customers.The focus is on selling, not guiding.What creates long-term fans who keep coming back, is a map that walks them through the journey.The journey from not knowing who you are to becoming your biggest fan.By focusing on each step of their journey, you have a higher chance of them moving your movement forward.

Your Next Steps

If this aligns with your brands mission, here’s how you can start implementing:1. Download the Free 3-Step Movement Map to learn exactly how brands are implementing this strategy2. Book a Free Strategy session with me so you can get a custom map for your business.